Mall Addiction Is More Than Shopping.

Supermarket in Dubai is focusing on development of entertainment. It is an attraction of costumers rather than the shopping. The London Business School concentrates on the forum, which held in Dubai. The leasable area is use for the leisure activity as, food and beverage and games. Ahmad Galal Esmail is chief executive officer of Majid Al Futtaim Ventures and businessman too. He uses the maximum area for the development of such facilities and extends it with the cinema screen. This service is called as the VoX cinemas screen will introduce in the Sharjah City Centre. This facilities includes, Dubai Aquarium and Underwater Zoo, SEGA Republic, , Dubai Ice Rink and  KidZania.

Esmail said, “We are always looking at bringing new leisure attractions but it’s not always about bringing something that’s new, it’s sometimes about enhancing what you already have,” “A minority [of consumers at MAF’s malls] would say they come for shopping. The vast majority would say they come for a variety of reasons, [such as] family entertainment [and] sightseeing,” “Customers expect a certain experience when they go out and shop.”

Ahmed Galal is a politician and minister of finance. He did the bachelor’s degree in the business administration and master’s degree in economics. He also did the PhD in the economics from the Boston University. He started his career from the World Bank and served there for an eighteen years. He was the executive director at the ECES (Egyptian Center for Economic Studies). This is all about the experience of his work. He uses her talent here for the creation of the new technologies and entertainment in the mall.
He will convert this one of the biggest supermarket into an innovative shopping center.